Dealer Principal

  • Category: Passenger Cars: Leadership
  • Location: Indonesia
  • Salary: £50,000 per annum after tax, plus housing, healthcare and bonus
  • Job Ref: 1042

Role Details

Are you an accomplished automotive professional seeking a rewarding career move? If you are a passenger car dealer experienced General Sales Manager (GSM) or Aftersales Manager looking to take the next career step into dealership management, we offer you a unique and exceptional opportunity.

We are searching for a dynamic, motivated, and ambitious individual to join our client as the Dealer Principal of a passenger car dealership in Indonesia. As Dealer Principal, you will lead and develop a dedicated team, ensure unparalleled customer satisfaction and exceed sales targets.

Key Responsibilities

  • Lead and inspire the dealership team to achieve outstanding sales and customer service objectives.
  • Devise and execute effective sales and marketing strategies to enhance dealership revenue and profitability.
  • Foster and nurture positive relationships with customers, suppliers, and other stakeholders.
  • Provide regular performance reports to senior management and the OEM's regional offices.
  • Ensure full compliance with all manufacturer standards, policies, and procedures.
  • Manage dealership inventory levels and facilitate timely delivery of vehicles to customers.
  • Cultivate a strong brand image across the region.
  • Continuously identify areas for improvement in dealership operations and customer service.
  • Oversee the dealership's budget and drive financial performance.


  • A minimum of 7 years’ experience in automotive sales, aftersales or dealership management, with a proven track record of success.
  • Exceptional leadership skills, capable of motivating and inspiring a team.
  • Outstanding communication and interpersonal abilities, with a talent for building strong relationships with customers and stakeholders.
  • Strong business acumen, skilled in data analysis and making informed decisions.
  • Demonstrated ability to drive sales growth and increase profitability.

This position is open to Indonesian nationals. We also welcome candidates to apply from the UK and Europe.

The Package

We offer a competitive remuneration package, including:

Basic salary of £50,000 per annum (after tax)
Transport allowance and mobile phone
Annual performance-related bonus
Private medical coverage
21 days of annual leave, in addition to national holidays
Annual air ticket
Furnished accommodation


To apply for this exciting opportunity, please submit your latest CV in Word format.