Role Details
Our client is a leading automotive OEM with their regional headquarters based in Dubai. They are seeking an experienced Digital Marketing Manager to lead and implement a cutting-edge digital strategy across the Middle East. This is an exceptional opportunity for a results-driven professional to take ownership of regional digital marketing operations, ensuring alignment with global standards while tailoring initiatives to local markets.
The Role
In this pivotal position, you will be responsible for delivering a fully integrated digital marketing ecosystem, including online sales platforms, CRM systems, product and pricing data, and other digital enablers. You will oversee all always-on digital activities across web, SEO/SEM, email, social media, and video advertising, ensuring campaigns are innovative, on-brand, and achieve measurable results.
Key responsibilities include:
- Implementing, optimising, and tracking all regional digital marketing activities, ensuring alignment with strategic goals.
- Managing regional websites and coordinating with stakeholders to maintain a consistent brand presence across all platforms.
- Designing and maintaining social media activity, ensuring dealer content adheres to brand guidelines and corporate identity.
- Analysing campaign performance against KPIs and ROI targets, producing weekly, monthly, and quarterly reports.
- Identifying digital trends, optimising marketing spend, and leveraging insights to improve customer engagement.
- Managing external digital agencies and serving as the go-to authority on digital matters within the region.
- Collaborating with product and marketing teams to support high-profile launches and campaigns.
- Evaluating emerging technologies and recommending adoption where beneficial to the customer journey.
- Supporting aftersales and CRM initiatives as required.
To be successful in this role, you will bring:
- A bachelor’s degree in Marketing, Communications, or a related field.
- 6–8 years’ experience in marketing with a strong focus on digital communications, within the automotive sector.
- Expertise in web analytics tools (Google Analytics, WebTrends) and proven success in managing Google Ads campaigns.
- Up-to-date knowledge of the latest digital trends and best practices.
- Strong project management experience and the ability to influence and guide external entities at all levels.
- Exceptional communication skills in English (Arabic is advantageous).
- Highly analytical, with a creative mindset and the ability to generate innovative solutions.
- A collaborative approach, with the ability to work seamlessly as part of an extended team.
What’s on offer
A highly attractive salary and benefits package alongside career development and the opportunity to work with a super brand in Dubai.
This is a unique opportunity to join a highly respected brand and make a measurable impact in a competitive market.
Application
Apply with your most recent CV and example of the work you have produced.
