Marketing Manager

  • Category: Passenger Cars: Management
  • Location: Dubai, United Arab Emirates
  • Salary: Competitive salary and benefits
  • Benefits: Healthcare, Education Allowance, Company Car, Annual Performance-based Bonus
  • Job Ref: 2255

Role Details

Marketing Manager | Automotive OEM | Emirati Nationals Only.

We are looking for an experienced Marketing Manager who will be responsible for planning and implementing integrated marketing and communications initiatives to strengthen brand presence across the region.

The Role

  • Develop and implement the annual media strategy and plan in alignment with overall marketing objectives, working closely with internal stakeholders and media partners.
  • Lead regional marketing campaigns in line with the annual marketing plan, working closely with creative and media agencies.
  • Review and assess local marketing plans, identify opportunities for optimisation, and develop strategic action plans to drive effective execution and performance.
  • Develop comprehensive creative briefs, campaign timelines, activation plans, and integrated media strategies across traditional, digital, and emerging communication channels in English and Arabic.
  • Lead market and consumer research initiatives and coordinate regional and local marketing communications activities in partnership with creative, media, PR, digital, and other external agencies.
  • Ensure consistent application of brand positioning, visual identity, and communication guidelines across all markets, channels, and customer touchpoints.
  • Establish and monitor agency performance metrics, ensuring delivery against agreed KPIs, campaign objectives, quality standards, and business requirements.
  • Support local Marketing Managers in developing annual marketing plans by providing strategic guidance, market insights, communications recommendations, and relevant customer and media data.
  • Develop and present regular performance reports, providing clear analysis and actionable recommendations across campaigns, product launches, and local market activities.
  • Collaborate closely with marketing, product, sales, commercial, and other cross-functional teams to develop and execute integrated product launches, campaigns, and strategic marketing initiatives.

About You

  • Bachelor or Master degree, preferably in Marketing, Communication, Business Administration or similar disciplines
  • 6-8 years of experience in the field of Marketing, preferably in automotive industry or retail
  • Emirati nationality is mandatory
  • Fluent in English and Arabic language

Application
Any applications that do not meet the nationality criteria, will not be considered.

What's on Offer
Competitive salary and benefits