About Ash

The next competitive advantage in automotive isn’t capital or technology, it’s the quality of leadership at the moment of transformation. Ash Kohli has spent 28 years engineering that advantage for the world’s most consequential automotive organisations.

Across OEMs, multi-franchise dealer groups, and sovereign mobility programmes in the UK, GCC, and Asia, Ash has shaped C-suite and board-level appointments at the precise inflection points where electrification, software-defined vehicles, and global dealer consolidation demand new leadership architectures — not just new leaders.

Working closely with Raj, together they lead a team of collaborative and highly experienced specialists who have a deep understanding of business and a proven track record of success. They help boards plan for the future in a new and exciting world by utilising their experience to help them restructure, re-hire, plan, and execute strategies to optimise their operations, resulting in a resilient world-class workforce.

“The EV transition isn’t a product challenge — it’s a leadership one. Most OEMs are staffing yesterday’s hierarchy into tomorrow’s vehicle. Dealer consolidation is accelerating faster than the talent pipelines designed to serve it. SDVs need software-native executives. Automotive culture still rewards combustion-era instincts.”

His reach extends to Ultra-High Net Worth principals and non-executive directorships across the Middle East, giving HCP proprietary access to closed decision networks unavailable to conventional search.